The Goonies Guide to Showing up in Local Searches

With the explosion of mobile search, local SEO is more important than ever before. This session will show how local SEO is different from traditional SEO and provide a detailed playbook, outlining specific actionable tactics to help businesses dominate local search results. After this session, you'll be able to:

• Understand the additional signals involved with Local SEO
• Optimize both on-site and off-site signals to influence local search rankings
• Optimize Google My Business for better visibility and better first impressions with customers