A Path to Personalization for Increased Conversions

Most marketers understand the need for personalization but few have achieved their goals. This session will help take personalization from a buzzword to an actionable, omni-channel strategy. After this session, you’ll be able to:

• Understand the four key pillars to making your personalization strategy a success
• Identify potential obstacles to personalizing your marketing efforts that could have long-term effects
• Answer 5 key questions that will help put your strategic approach to personalization into practice
• Define goals to help actively drive your prospects through the sales funnel
• Learn how to easily measure your personalization engagement and set value to your goals