Hands down, DS Masterclasses go the most in-depth our into topic offerings – ideal for subjects like analytics, content marketing, social media, and CRO that have a lot of complexity and moving pieces to them. Our masterclasses offer a more intimate teacher-student environment to create a highly-specialized learning experience.
Digital Summit Masterclasses
Half-day, interactive workshops devoted to in-depth learning
“So far I have been LOVING this class and learning so much to fill in my gaps of knowledge! I love the view points this Masterclass has shared so far, and we are only half way through!”
Digital Summit Masterclass attendee
October 2, 2018 | 10:00AM - 04:00PM
(Included with Platinum Pass, upgrade required for Main Event Pass)
Digital Summit Masterclasses are the perfect expansion of the core Digital Summit conference experience. Each classroom will be a highly interactive, deep-dive taught by the brightest minds in marketing and technology – on the complex topics and strategies that matter most to your company’s bottom line.
We have these amazing courses available for Digital Summit Charlotte 2018:
Day 1■ Wednesday, October 2
10:00 am-4:00 pm
Integrated Advanced Social Media Marketing
- Auditing Your Current Social State of Affairs: Learn how to quickly and quantifiably evaluate existing organic and paid social media marketing activities and determine how to best adjust budget and recourses for more business benefit
- Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome, and focus on driving meaningful impact for your organization
- Purposeful Content Distribution: Learn how to work with Content, Search, and PPC to leverage and package content created for various purposes and put them in front of the right audiences at the right time. - We will dig deep into understanding audience/customer/influencer personas and how they are translated into paid audience targeting. - We will also delve into how to use creative elements to package content for the various social channels.
- Measuring Impact: Close the marketing feedback loop. Learn how to measure advertising spend, user engagement, and how social traffic impacts other aspects of digital marketing
- Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
- What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
“I’ve never seen a conference go this in-depth, this is awesome!”
Digital Summit Masterclass attendee
What’s Included?
4 hours of deep-dive content, tips, and insights (per Masterclass)
Workbooks from all Masterclasses
Exclusive DS Masterclass Certification
The ROI from a DS Masterclass is unbelievable
We’re already pretty excited about the impact that two core days of Digital Summit is going to have on your business and professional toolkit.
But add the Masterclass day? Wowee…you’ll be able to unleash exponentially more potential impact in your marketing campaigns, strategy, and customer relationships.
We are confident the number of tangible, actionable things you’ll take away will more than justify the time and money you spend to join us on Masterclass day.
FAQs about our Masterclasses
How are these Masterclasses different from the rest of the event?
Which pass includes access to the Masterclass?
The Masterclass is included in the Platinum Pass only. If you’re already registered with a Main Event Pass and would like to add the Masterclass, just select the add-on option on the registration page.
How advanced is the Masterclass content?
DS Masterclass instructors will typically include a little context-setting content in their lessons but, as a whole, our Masterclasses are designed to be more advanced and highly tactical – ideal for seasoned marketing practitioners from most any company size or industry.
Will there be Q&A with the instructor?
Yes! Our instructors love the interaction with you and facilitating that between you and your fellow attendees. They build multiple interactive exercises and Q&A opportunities throughout the day.
Will we receive the recordings of these sessions after the event wraps up?
Yes! All Masterclasses will be available post-event to rewatch. We’ll send out an email post event with instructions on how to access.
Do I need to pre-register for the Masterclass session I want to attend?
Not at all – you’re welcome to attend whichever session you’d like. Feel free to jump in and out of sessions during the event as well.
Join Us At Digital Summit Charlotte 2018