Building a Personalized Consumer Engagement Platform

The implementation of a personalized consumer engagement platform can and is a daunting challenge. This session will provide marketers a crawl, walk, run approach to how this multi-year journey can be accomplished contemplating not only technology but also the often overlooked people and process components that are critical to success. After this session, you’ll be able to:

• Develop your own consumer engagement roadmap
• Simplify the technical complexity of a marketing technology landscape
• Have a sense of the Do’s and Don’ts when it comes to the strategy and implementation of a consumer engagement platform
• Better understand the challenges of personalization in a regulated environment and what to do about them