How & When to Leverage Social Influencers and Creators

You’ve rolled out your social content strategy and notice that your community is happy and engaged with your content. To expand your presence, you want to increase engagement and reach beyond your most loyal community members but you’re wondering how to do it. That’s your cue to begin leveraging influencers and creators! These creative and influential individuals have niche audiences that may have never even heard of your brand but that doesn’t mean they won’t be willing to listen. This session, for mid to senior-level social media marketers, will explain how and when to leverage influencers and creators to amplify your messaging on social media. After this session, you’ll be able to:

• Determine when to leverage influencers and creators for your social campaigns and content planning
• Communicate and negotiate with them and get more bang for your buck
• Leverage influencer and creator content on channels beyond social media