How to Establish an Effective Employee Advocacy Program

Today’s business is social. Your audience is active on social media consuming content on a daily basis. The best way to get your content in front of your audience is through the trusted voice of your employees. The disruptive events of 2020 have created the growing importance of social marketing, giving rise to employee advocacy to boost brand awareness, engagement, and measurable results. This presentation will equip you with action steps to help you get an employee advocacy program off the ground. After this session, you’ll be able to:

• Define goals and regularly measure results by tracking the metrics that are important for your business
• Implement tools and tactics to activate teams at your company on social media
• Develop a content strategy that resonates with your employees and their networks