Customer Generation: Delivering on the Promise that Demand Generation Forgot About

We need a new approach to Demand Generation. Across millions of dollars of spend and hundreds of accounts, I have found that boilerplate “search marketing best practices” are struggling to drive customers for technology companies. In this session, I am going to walk you through how you can take a new approach - Customer Generation - to outperform your competition. You’ll also be provided with templates, tactics, and spreadsheets used for the top 1% of SaaS accounts that can be applied to your own efforts. After this session, you’ll be able to:

• Perfectly understand and compare channel level performance using the Customer Lifetime Value to Customer Acquisition (LTV:CAC) formula
• Boldly identify and emotionally connect with your exact persona at your ideal accounts
• Correctly leverage 1st party data for campaign success
• Aggressively grow pipeline revenue via gift giving and psychology

Who should attend?
You, the bold marketer from the history books, who knows they need a new and different way of going to market.