Send Great Email: How to Truly Communicate, Captivate and Connect with Every Subscriber

Email is an incredible channel for marketers and can have an enormous impact on brand awareness and revenue, if done correctly! To say that inboxes are overcrowded is an understatement. Do your emails stand out in today's crowded inboxes? Are you getting the most out of every email campaign? There are many factors that can affect the performance of an email campaign from inbox placement to design. In this session we'll take a deep dive into key areas that will certainly increase your email marketing effectiveness. At the end of this session, you’ll be able to:

• Implement tips on how to avoid Spam filters
• Effectively use the Subject line and Preheader text to encourage a subscriber to open your email
• Understand why considering accessibility within your email design is critical to the success of your campaigns
• Make quick and easy email code changes that will allow you to communicate, captivate and connect with your subscribers
• Understand how Auditory technologies (Google Home, Amazon Alexa, etc.) are going to change the way we interact with email