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identify-collect-and-act-upon-customer-interactions-rinse-repeat-philadelphia-2017

Identify, Collect, and Act Upon Customer Interactions; Rinse, Repeat

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putting-the-focus-on-the-customer-in-digital-journey-management-philadelphia-2017

Putting the Focus on the Customer in Digital Journey Management

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Multi-Touch Attribution: Marketing Measurement’s Holy Grail or Passing Trend

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Stealing Design Thinking: Five UX Techniques for Marketers

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Futureproofing Your SEO

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Make Email Great Again — With an Actual Plan On How to Do That

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Making Lemonade: Traits Beyoncé Can Teach the Modern Marketer to Run the World

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Current Search Strategies That Will Increase Your Exposure

humans-first-4-rules-to-simplify-your-marketing-strategy-philadelphia-2017

Humans First: 4 Rules to Simplify Your Marketing Strategy

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How to Prepare for The Very Strange Future of Mobile

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Let’s Get Personal: 7 Steps to Build 1:1 Relationships With Email

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How Mashable Cultivates an Loyal Audience of Snake Peopl… er, Millennials

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Developing Customer Empathy and Establishing an Emotional Connection

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the-care-and-feeding-of-the-content-engine-philadelphia-2017

The Care and Feeding of the Content Engine

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digital-is-not-a-seat-at-the-table-digital-is-the-table-philadelphia-2017

Digital is Not a Seat at the Table. Digital is the Table.

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Rebranding: Making a 145-Year-Old Institution Not Only Relevant but Irresistible

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customer-analytics-and-marketing-to-drive-demand-philadelphia-2017

Customer Analytics and Marketing to Drive Demand

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When Your Marketing Feels Too Much Like Marketing: Practice Moderation

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contextual-lens-driving-innovation-with-consumer-interaction-data-philadelphia-2017

Contextual Lens: Driving Innovation with Consumer Interaction Data

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The Strategic Omni-Channel Digital Marketing Playbook