You’ve Got Mail: ’90s Lessons for New School Marketers to Elevate Your Email and Social Media Campaigns
Carlos Gil, GetResponse
‘Step back into the early days of the Internet when AOL ruled, Blockbuster was the weekend hotspot, and dial-up tones were music to our ears.
In this nostalgic yet forward-thinking session, Carlos Gil, bestselling author of The End of Marketing and Brand Evangelist for GetResponse, will take you on a journey through the timeless strategies of 90s marketing and reveal how they can be adapted to today’s digital landscape. In an era where a TikTok influencer can eclipse billion-dollar brands, Carlos will show you how to reclaim organic reach and stay relevant by integrating classic marketing wisdom with cutting-edge technology.
Drawing inspiration from pop culture icons and the golden age of email, this session will teach you how to blend old school rules with new school tools to create an iconic digital presence.
And using insights from 4.4 billion emails analyzed in GetResponse’s email benchmark report, you’ll be armed with the knowledge to transform your marketing approach and achieve iconic brand longevity.