You’re Gonna Need a Bigger Funnel: Rethink the Marketing Funnel and Drive Deeper Consumer Engagement
Mark Hughes, Oodle
The traditional marketing funnel shape is dead. It’s no longer a straight shot; it’s more of a curly straw or a spiderweb, necessitating a shift towards end-to-end consumer-centric strategies.
Oodle will show you how to rethink the funnel and create marketing journeys that allow consumers to choose their own adventures.