Winning the CTV Game: What Today’s Marketing Leaders Need to Know (and Unlearn)
Sean Sweeney, First Position Digital
This session takes a fresh look at the rapidly evolving world of Connected TV (CTV) advertising, supported by the latest insights on streaming behaviors, audience trends, and publisher dynamics. We’ll address common misconceptions and dive into CTV’s newest and powerful capabilities—including contextual targeting, real-time performance measurement, and scalable dynamic video personalization.
Attendees will leave with actionable insights to develop or enhance their brand’s own CTV approach, along with access to a complimentary CTV Playbook to guide implementation and long-term success.