Why People Do What They Do—And How to Get Them to Do What You Want
Nancy Harhut, HBT Marketing
Every day behavioral scientists uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically — relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.
If you want your marketing messages to persuade people to act, you need to know how to trigger these decision defaults. And you want easy, effective ways to do that.
In this example-jammed keynote, you’ll discover the decision-making shortcuts all humans have, and how you can use them to make sure your marketing messages get results. Don’t risk being ignored, overlooked, or forgotten. Gain your competitive advantage by embracing the emerging discipline of behavioral science!