What’s the Big Idea? Creating Content That Makes an Impact
Melanie Deziel, Creator Kitchen
Up against copycat competitors, regurgitating robots, and an endless number of “experts” competing for audience attention, it’s easy for our ideas to get lost in a sea of content sameness, depriving them of their impact.
This session shares a method for identifying your marketing content’s primary source of value and assessing its level of originality, allowing you to plot a path out of the endless hamster wheel of commodity content creation, and toward creating differentiated, memorable, and impactful content marketing.