Ready for a Website Overhaul? How to Survive it – and Thrive
Chaney Kourouniotis, FFW
Whether you need a brand refresh, an overhaul of the user experience, or a total technical replatform, website projects can be among the most daunting internal challenges faced by a marketing team. In this session, we’ll take you on a journey from “hey, we should talk to IT about fixing up the website” all the way through the heady days after a successful relaunch, with concrete strategies, tips and best practices for navigating each stage of the process.