Video That Moves Pipeline: How to Drive Revenue Impact with LinkedIn Video Across the Full Funnel
Purna Virji, LinkedIn
The funnel is out of balance, and it’s costing results. Let’s fix it. As video budgets grow, many teams swing too far—either into awareness or pure conversions—creating gaps that weaken ROI and stall pipeline growth.
In this session, LinkedIn’s Purna Virji will show you how to restore balance with a video-first strategy that connects awareness to action. You’ll learn how to combine CTV and different approaches to social-first video to expand reach, retarget intelligently, and drive measurable impact at every stage, so brand and performance strategies work together seamlessly.