Robb Crippen, Effectv, A Comcast Company
US Adults spend over 5 hours a day with video content across all screens. That’s a massive opportunity for you, the marketer, but data is flawed, fraud is real and fragmentation is a challenge. How do you harness the power of video, put it in front of the right audience, prove that it’s working and maximize your ever-critical marketing budgets? Effectv will discuss the challenges you face and share steps for a successful data-driven video strategy.