Using Episodic Storytelling to Build Cultural Movements that Drive Lasting Loyalty and Measurable Engagement
Kim Stricker, Social Motto
Audiences are overloaded with content but craving deeper connection.
This session reveals how brands can move beyond standalone campaigns by building episodic narratives that sustain attention, spark emotion, and drive long-term loyalty. Learn how the real-world lessons from developing a docu-series helped a B2B brand create meaningful cultural relevance — and how you can apply the same storytelling framework to your own content.