Using Data to Drive Email Marketing Relevance… and Revenue
Jessica Best, BetterAve
Marketing is all about the data these days, especially first party data. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier to “preach” than to execute.
This session will help you turn data into a useful tool for creating email marketing programs, including the latest methodology and technology you need to gather customers’ insights and transform that data into personalized emails at scale.