Jessica Best, Barkley
Marketing is all about the data these days, especially first party data in 2022. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier to “preach” than to execute.
This session will help you turn data into a useful tool for creating marketing programs, including the latest methodology and technology you need to gather customers’ insights and transform that data into personalized emails at scale.