Using AI Methods to Transform Visual Marketing
Bill Rand, NC State University
It’s well known that there’s a growing interest in generative AI and this presentation will tackle how it can be used to improve your image-based marketing. We’ll discuss the state of AI right now; dive into specific AI methods that can provide insight into consumer engagement with image-based social media (e.g., Instagram, etc.); and explore how AI and functional magnetic resonance imaging (fMRI) data can help us choose the perfect image.