Carolyn Cohen, Lockton

In this session we’ll walk through best practices and key case studies showcasing the benefits of a well-rounded content strategy and how you can put this into practice.

This is more than having a great CRM strategy or social strategy, but understanding how they work in tandem to create impact for your clients and consumers. We’ll also look at some of the core differences between B2B and B2C strategies, and review a checklist you can use to deliver a 360° content strategy.

Session Recording and Slide Deck