Unlocking Retail Media: The Immense Opportunities and the Disruptive Challenges for Digital Marketers
Vivek Rastogi, Colgate Palmolive
In this session, you will hear about why Retail Media is such a hot topic in the digital marketing landscape today and what it brings to the table for Brands, Retailers and Consumers alike. The session will also cover the different challenges brands need to navigate, with actionable and realistic recommendations on how to solve/adapt to those, to be able to fully leverage Retail Media’s full potential & power