Unlocking Connected TV’s Power: Data-Driven Strategies for Maximum ROI
Don Batsford, Google
Jake Davidow, Tranzact
Connected TV (CTV) is no longer an emerging trend, but a dominant force, reshaping how audiences consume content and how digital marketers connect with them.
This session, led by an Executive from Google and the CMO of Tranzact, delves into the power of CTV advertising and provides actionable strategies to leverage its full potential. We’ll go beyond the hype and explore a data-driven approach to CTV, revealing how to effectively target, measure, and optimize campaigns for maximum impact.