Peter Jones, Premion
Investment and optimism for streaming TV advertising are already high and continuing to rise, driven by its ability to precision target and achieve full-funnel brand goals. In fact, 56% of advertisers say the ability to precision target audiences is the top reason for increasing CTV/OTT spending in 2022, according to our new CTV/OTT advertiser study conducted by Advertiser Perceptions.
No longer just for TV buyers looking to extend reach, performance marketers are embracing streaming TV advertising. As an advertising platform, CTV/OTT combines the best of digital with data-driven audience targeting and attribution capabilities — and the best of the big screen TV experience in long-form, lean-back premium and brand-safe content. For digital-first performance marketers that prioritize search, display and social channels, CTV/OTT offers a highly effective way to target high-value audiences with precision and outcomes-based measurement.
During this talk, we’ll share learnings and findings from our new study on advertiser sentiment, spending and priorities that’ll help guide your decision-making process on CTV/OTT. And we’ll offer actionable insights for developing and executing an effective CTV/OTT media plan that drives measurable outcomes.