Turning Expertise into Influence: How B2B Organizations Build Authority and Trust in the AI Era
Samantha Kermode, Juristat
In a landscape flooded with AI-generated content, the differentiator for B2B marketing leaders isn’t volume, it’s credibility. This session explores how organizations can harness the influence of trusted voices, from external industry experts to in-house subject matter leaders, to drive awareness, trust, and growth.