Crystal Marie, Duke Energy Corporation

When you know that your products can help your potential customers, it is tempting to make your marketing lean into all the product benefits. But what if instead, you focused on your business customers’ challenges and leaned into their industry specific needs? What if instead of product marketers, you had industry leads who knew their customers just as well as they knew the products?

When we pivoted at Duke Energy, our leads exploded from 500 in one year to 1,900 in 5 months! How might strategic best practices from that pivot help you?

Session Recording and Slide Deck