Meredith Howard, Deloitte

Social media is no longer a game of reach — it’s a game of relevance. As organic visibility continues to shrink and algorithms become more opaque and AI-enhanced, marketers must evolve their strategies or risk becoming invisible.

In this session, you’ll learn how leading brands are shifting from traditional content calendars to dynamic, data-driven strategies that win attention on platforms like TikTok, Threads, Instagram Reels, LinkedIn, and the new wave of AI-integrated search experiences.

Whether you’re managing in-house teams or leading agency efforts, this session will help you decode what the algorithms actually reward—and how to build a resilient strategy that transcends platform changes.

Session Recording and Slide Deck