Thinking Like a Futurist

Jennifer Brace, Ford

Are you ready for the future? Many assume that tomorrow will look just like today, but with the fast pace of change and the plethora of events outside of our control, the future is uncertain.

Jen Brace will help you prepare for this uncertain future by giving you tips to thinking like a futurist. You will gain insights on tracking signals and learn some strategies to build a future of choice for your business and consumers. What lies ahead may not be certain, but you can own the way you prepare for it.

Actionable tactics you can apply after this session:

• Implement techniques to track signals and trends in today’s business and marketing landscape
• Apply strategies that allow you to prepare for the future and adapt to evolving consumer behavior
• Approach using uncertainties to your advantage