The Steady Hand: Building the Next-Gen Marketing Stack on Proven Foundations
Roger Williams, Kinsta
The marketing landscape is buzzing with AI and emerging platforms, but the most successful teams in 2026 aren’t the ones chasing every “”shiny object””; they are the ones reinforcing their foundations. While tools like AI-assisted coding and new WordPress APIs offer exciting possibilities, they don’t replace the need for strategic expertise and robust infrastructure. In fact, they make them more vital than ever as we move faster and with more intensity.
Join Roger Williams, Partnership Manager for North America at Kinsta and Sevalla, for a grounded look at the “”Next-Gen”” stack. We’ll explore how the most effective marketing operations combine the decades-long reliability of open-source software (WordPress, PHP, MariaDB) with the specialized skills of experienced developers and agencies. Learn how to leverage managed infrastructure to free your team from the “”maintenance trap,”” allowing your developers to focus on high-value code and your marketers to focus on high-impact content.