The New Playbook for GEO in 2026: How to Get Your Brand Chosen as the Answer
Zach Chahalis, iPullRank
As search evolves from “10 blue links” to AI-generated answers, the biggest opportunity for marketing leaders isn’t just ranking—it’s becoming the source AI systems trust and cite. In this session, you’ll learn how to optimize for Relevance Engineering/Generative Engine Optimization (GEO) by aligning with how modern AI platforms discover, interpret, and reuse information.
Designed for content teams and marketing leaders, this talk focuses on practical strategies to make your pages more “answer-ready.” We’ll explore how AI evaluates content at the passage level, why chunking and structure matter more than ever, and how marketing leaders can create content that performs well across synthetic fan-out queries (the many follow-up questions AI generates behind the scenes). You’ll also learn how semantic relationships and “triples” help AI connect your brand to the topics that matter most.