The Mysterious Case of What AI Knows About Your Brand: A Strategic Guide to AI Search Visibility
Grant Simmons, Simmonet Marketing
Ladies and gentlemen, the game is no longer afoot—it is algorithmic.
Imagine, if you will, asking the world’s most powerful minds—ChatGPT, Gemini, Claude—about your brand. Would their answers be precise and consistent… or as muddled as Homer Simpson explaining quantum theory?
You see, these large language models are not omniscient detectives—they’re clever guessers, weaving together patterns from oceans of data. And when the signals you send are faint, conflicting, or absent altogether… the story they tell? It’s fiction wrapped in a veneer of fact.
But fear not—for just as I trace muddy footprints through fog and misdirection, you too can deduce the truth of your AI presence.