The Death of the Brief: Why the Best Ideas Don’t Come from the Deck
Thea Neal, Kansas City Chiefs
In this session, you’ll learn why perfectly polished briefs are killing your best ideas, and how to pivot to creative briefing for 2026.
The internet moves fast, culture moves faster, and your marketing needs to keep up. We’ll break down how to ditch the overthinking, tap into what’s already trending, and create content that actually feels like it belongs in the feed (not in a boardroom). You’ll get a behind-the-scenes look at how modern marketing teams operate in real time—less “let’s circle back,” more “this is trending, we have two hours, go.”