The Conversion Blueprint: How to Identify, Measure, and Convert Contacts into Real Revenue
Stephanie Ristow, Ristow Marketing
Demand generation isn’t just about filling the top of the funnel—it’s about turning the right contacts into revenue.
In this session, Stephanie Ristow introduces The Conversion Blueprint. This is a practical framework for identifying your key pipeline segments, measuring buying signals, and converting engagement into sales-ready pipeline. You’ll learn how to diagnose where contacts stall or leak, define meaningful conversion milestones, and build a demand generation plan in a way sales teams can trust and act on.