The AI Tipping Point: How to Integrate AI Without Breaking Your Marketing Teams
Andrea Fryrear, AgileSherpas
It’s well known that AI is already transforming marketing, but not every team will benefit equally.
Those who integrate AI effectively will outpace their competition, exceed their targets, and maybe even rediscover their love of the marketing craft. Those who don’t will get stuck in endless pilot projects, frustrated teams, and wasted investments.
In this session, you’ll learn how to join that first group. 20-year marketing veteran and expert in marketing agility Andrea Fryrear will explore the hidden risks of poor AI adoption—and how to avoid them.