The ABCCs of Marketing: Reimagine the Basics for Your Most Creative Marketing Plans Yet

Jenny Haggard, Spotify

Often, in both business and in life, we do the same things over and over, expecting different results. But the most successful innovators don’t repeat what’s already been done – they examine what exists, challenge the status quo, and reimagine it. As marketers, we should be approaching our strategy, campaigns, and projects the same way.

Session Recording and Slide Deck