Bruce Gibbs, U.S. Bank
Working with a digital marketing agency is similar to being in a dating relationship or a marriage. The goal of the partnership is to create digital marketing harmony and success, but there are times when things can go wrong. So, what can marketers and agencies do when the relationship is strained? What are some problem red flags and how can you prevent common issues? While conflicts arising between companies and agencies can be inevitable, there are strategies you can use to successfully prevent or resolve those problems. In this session, you will be given the tools to create a successful relationship between a company and a digital marketing agency .