Ryan Huschka, Adtaxi

In a market where confidence wavers and wallets tighten, today’s consumers are spending with both emotion and calculation. 

This session explores how shifting economic perceptions — from inflation fears to value-driven habits — are rewriting the digital marketing playbook. Backed by fresh research and real-world examples, you’ll learn how brand loyalty is being tested and what marketing leaders must do to connect with consumers who are overwhelmed, skeptical, and still ready to spend — if the value is clear.   

Session Recording and Slide Deck