Successfully Analyze A/B tests on Your Website
Brian Massey, Conversion Sciences
A/B testing is one of the best ways for a marketer to understand the web audience they serve. It gives marketers and designers confidence in their work, allowing them to take more chances as they grow online revenue.
There are, however, some important rules that must be followed when analyzing the results of an A/B test.
Brian Massey founded Conversion Sciences in 2007 and has been involved in thousands of A/B tests. He is going to show you how to avoid mistakes when designing and evaluating A/B tests. This session assumes some knowledge of Google Analytics 4 and Google Sheets.