Building a Successful Website Strategy Amid Google’s Changing Landscape
Alli Berry, Alli Berry Consulting, LLC
SEO is in a period of rapid change — not only has Google made some significant changes to the search results pages with the inclusion of Reddit and AI Overviews, but we’ve learned for certain some of the user signals they are using to rank content thanks to a massive document leak and the US Department of Justice’s Antitrust lawsuit against Google. In this session, you’ll get a high-level overview of all of these learnings and how you can build a better website strategy around them to improve your organic search visibility.