We Are Storytellers: A Conversation on Creative Brand Storytelling with Southwest Airlines’ Derek K. Hubbard

Derek K. Hubbard, Southwest Airlines

Crystal Marie McDaniels, Duke Energy Corporation

Finding creative ways to tell a brand’s story is a daily puzzle marketers work to solve, made all the more complex with each emergence of new platforms and technology in social, traditional, and digital spaces.

In this exclusive Fireside Chat with Derek K. Hubbard, you’ll hear how his team at Southwest Airlines creates and curates content across social media that tells the brand’s story, inspires engagement, and builds loyalty. Derek will also touch on ways to translate social storytelling into valuable brand partnerships, including integrating into music, television, film, and more.