Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta
Kate DiLeo, The Brand Trifecta®
Stories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.