Making the Spaghetti Stick: Using Data and Research to Improve Marketing ROI
Mary Cate Spires, Harley James Consulting
No one likes to waste money – especially in business. On average, marketers admit to wasting 26% of the budget given to them on ineffective channels. Instead of just throwing spaghetti at the wall, it is important to understand what factors can lead you to help make the spaghetti stick when it comes to your marketing. A big part of that is understanding your current marketing performance. This session will explain why your marketing data is important and how to use it to your advantage to improve marketing ROI.