Solving the Content Crisis: Content Creation & Delivery to Enable Personalized Experiences at Scale
Brandon Bruno, Sitecore
For most companies, content is the foundation of their marketing strategy and execution. And the proliferation of generative AI tools means content organization and governance is more important than ever.
The Content Crisis revolves around the overwhelming challenge organizations have in meeting the content demands of multiple channels. These challenges are found throughout the entire content lifecycle: from planning, ideating, authoring, collaborating & reviewing, curating, managing, personalizing and distributing, to measuring its effectiveness.
With content velocity, volume, and expectations rising, it is clear that its production is not very streamlined or optimized – making scaling to meet greater demand difficult. You can’t just solve this crisis by working harder. You need a plan, a process, and technology to help you deliver.