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Everyone’s heard of the who/what/where/when/why when it comes to traditional storytelling, but the same tools can help you build a brand story across social media too. Even today, brands are still learning how to best curate their visual brand online to set themselves apart; drive attention among key audiences; and create some kind of memorable impact…the latter incredibly vital given that brands are competing for marketing share and mindshare. It takes going back to basics to build these foundational elements, or you risk missing the mark and getting lost in the clutter-riddled, social media vortex. This session will take you through a six-question framework as guidance for improving consumer connection and engagement on social.