Today’s Social Media Landscape: How to Build Your Business in a Changing Digital Ecosystem

Meghana Dhar, Formerly with Instagram and Snap

Let’s face it. Acquiring customers and building an audience is harder today than it’s ever been on social media. Traditional growth marketing doesn’t work like it used to and brand marketing is still hard to track and grow. This Masterclass will provide you with the action steps you can take to reach your target audience amid an evolving and dynamic social media landscape.

Actionable tactics you can apply after this session:

• Better understand the changing social and eCommerce landscape and its impact on your strategy
• Implement best practices for organic social, creator, and community activation
• Adapt to the evolving social media landscape and drive growth, scale, and engagement.