Social Content in 2026: What’s Actually Working and Who Should Create It
Jared Kleinstein, Gondola / Fresh Tape Media
The social content playbook has fundamentally changed. AI tools have transformed production, creator talent has become the most valuable asset in marketing, and distribution strategies now matter as much as content itself.
In this session, you’ll learn what’s driving organic performance in 2026, how leading brands are structuring content teams, where generative AI fits into the workflow, and how to build a creator-powered content engine that produces measurable business results.