Greg Gifford, SearchLab Digital
If you do face-to-face business with local customers, the key to success is showing up at the top of local search results. This session will explain how Local SEO is different from regular SEO – and explain why you’ve been approaching SEO the wrong way. Greg will explain the various signals that influence your visibility in local results, then provide detailed instructions for how to optimize those signals. You’ll also learn about Google Business Profiles (the recent rebrand of Google My Business) and the recent changes that Google rolled out.