SEO is NOT Dead, It’s Changing More Than Ever! How to Prepare for AI and the Future of SEO

Bob Tripathi, Digital Sparx Marketing

SEO is NOT dead! As a matter of fact, SEO is finally changing! The last major shift in SEO was when Google came along and since then, the underlying fundamentals of SEO haven’t evolved much. All that is changing now with the fast adoption of generative AI.

The next 18-24 months will mark the biggest change that SEO practitioners have ever witnessed starting with Google’s BARD and Microsoft’s deep integration with ChatGPT. This in itself is a clear indication that SEO is not dead and is definitely not going away. As a matter of fact, SEO will become ever more important with a deep focus on E.A.T and other Ranking Factors. Attend this unique part-lecture, part-workshop session and prepare to be inspired as Bob Tripathi walks you through preparing for the future of SEO.