Rachel Hernandez, The HOTH
A powerful digital marketing strategy relies on being relevant. But with so many new channels (literally, multiverses), it can be challenging to determine which mediums you need to target. Hyper-focused SEO means focusing on strategies known to get the best results, so that you don’t put time, money, or resources into initiatives that could undermine ROI. This session will help you determine where to focus your SEO efforts to increase traffic and conversions.